Learn how to bring a business online with WhatsApp Business.
To edit LaLueur's profile, Zahra taps the pencil icon and then includes:
This lesson prepares you to:
Bring your business online with WhatsApp Business.
Create a WhatsApp Business profile.
Using WhatsApp Business to communicate with customers
WhatsApp Business is a free messaging app built with businesses in mind. The app enables you to communicate with customers, highlight products and services and answer people’s questions throughout the shopping experience.
WhatsApp enables people to discover, communicate and transact with businesses. WhatsApp can help your business to:
Build a presence.
Get discovered.
Communicate with customers.
Let’s review the features your business can use to create stronger connections with customers. WhatsApp Business enables you to:
Click each icon to reveal the features.
Create a profile with important business information.
Build a catalogue that serves as a mobile shop front.
Increase responsiveness through automated messaging.
Unlock new ad objectives in Ads Manager for ads that click to WhatsApp.
LaLueur
LaLueur is a small company that specialises in silicone-free, paraben-free and plant-based beauty products. Zahra, a marketing strategist, has started working with the brand to help build a social media presence and reach more people.
Because people are more likely to message a business with an app they already have, LaLueur can use WhatsApp Business to build and maintain strong relationships with customers.
Disclaimer: LaLueur is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.
Getting started
Before Zahra can access any business features, she’ll need to follow three steps to get started with WhatsApp Business. They are downloading the app, creating an account and setting up a business profile. Let's see how Zahra does this for LaLueur.
Step 1: Open the app and tap Agree andcontinue.
Step 2: Enter the business phone number. WhatsApp will then send a confirmation code to that number.
Step 3: Enter the business name, then set up a business profile.
Setting up a business profile
After you create an account, make a business profile. This is where you enter important details, including the business name, category, business hours and contact information. With these details in place, Zahra can tell customers that LaLueur is on WhatsApp and start directing business communications there.
Profile photo
A profile photo should represent a business. Select one that is high contrast or bright and colourful so that it attracts people's attention.
Zahra uses the LaLueur logo because her customers will recognise it easily.
Business name, category and description
Add the name of the business, its category and a description, so people can quickly identify the account.
LaLueur’s business category is Beauty, Cosmetic and Personal Care. Zahra also adds a short description to tell customers what LaLueur offers: Treat yourself with silicone-free, paraben-free and plant-based beauty products.
Business hours
Specify the hours that the business is typically available to chat.
Zahra includes LaLueur's business hours to tell customers when she'll reply to messages.
Contact and website information
Include an email address and website so that people have options for how to communicate with the business and can learn more about it.
Zahra adds an email address in case her customers can't reach her directly through WhatsApp. She also adds a link to LaLueur's website where people can find more information about the business.
Linking your WhatsApp and Facebook accounts
After you set up your WhatsApp Business account, consider linking it to a Facebook Page. Linking a WhatsApp Business account and a Facebook business Page enables you to use Facebook posts and ads to send customers to your WhatsApp account. It also enables you to synchronise your business information across both accounts.
Link your accounts.
Link your WhatsApp Business account and Facebook business Page in just a few steps:
- Navigate to your Facebook business Page.
- Tap the menu icon in the upper right (the four dots).
- Scroll down and tap Settings & privacy, then tap Settings.
Enter your WhatsApp phone number.
- Tap Link accounts then tap WhatsApp.
- Select the country code.
- Enter your WhatsApp Business number, then tap Send code to WhatsApp.
Enter confirmation code.
- Enter the code sent to your WhatsApp Business account.
- You should receive confirmation that the account has been connected.
- Tap Done.
Syncing your WhatsApp and Facebook accounts
After you have linked your WhatsApp Business account with your Facebook business Page, you can synchronise them. This helps to make sure business information stays updated and consistent for customers.
- Open WhatsApp Business.
- Tap the three vertical dots in the upper right.
- Tap Business tools.
- Tap Facebook & Instagram.
- Tap the Facebook account you’d like to sync with your WhatsApp Business account.
- Turn on Sync profile with Page.
- Under Enable profile sync, tap Enable.
Now that you know how to set up a WhatsApp Business account and synchronise your business information with a Facebook business Page, in the next lesson, you'll discover how to reach and interact with customers efficiently.
Key takeaways
Use the WhatsApp Business app to communicate more effectively, deepen relationships and build credibility with customers.
Bring your business to WhatsApp in three steps: Download WhatsApp Business, create an account and set up a business profile.
Link and synchronise your WhatsApp Business account and Facebook business Page to make sure information stays consistent and up-to-date.