Creative tips to make your content stand out

By Meta Blueprint
Published: Sep 23, 2021
Duration 5m
Difficulty Beginner
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.9 7 reviews

This lesson teaches you different ways to help your content be discovered on Instagram.

This lesson prepares you to:

Identify creative ways to develop content.

Help people learn more about your business

As you create posts for Instagram feed, Stories, Reels and Instagram Live, you may notice your community engages with different kinds of content at different levels.

To help more people learn about your business, it's important to make your content stand out and generate as much engagement as possible. There are many creative strategies that can help you do this.

Meet Lucky Shrub

Maria, the owner of Lucky Shrub, has experimented with different types of content for her business. She has noticed that content with higher engagement often leads to an increase in sales, so she wants to create more content that stands out.*

*Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to real businesses are unintentional.

Creative ways to make your content stand out

To make your content stand out, you can experiment with these different creative strategies:

Use the arrows to scroll and learn more.

Tell a story

An engaging story can connect you to your community or encourage your audience to take action. Develop a story through feed posts, Reels, Stories or Instagram Live. Use your content to tell the story of your business, including how it began and how you developed important products or services.

Maria creates a post about the beginnings of Lucky Shrub as a garden design company and how she expanded it into a nursery where people can shop for plants in store and online.
Provide more context

Add text overlays to Stories and reels to provide more context to your content and write captions for Instagram feed posts. For Instagram captions longer than 125 characters, people will have to tap to expand the caption, so place important announcements and messages at the beginning.

For a weekly story, Maria creates a video of Lucky Shrub’s newest plants. She adds text to provide context for the preview.
Share valuable tips and tutorials

To show others how to use your products or services, create tutorial content with instructions that explain each step.

Maria creates a story that offers tips for how to care for houseplants and adds text to label the tools and plants she uses. This helps Lucky Shrub’s followers understand the context of the story and encourages them to purchase the featured tools.
Make time-sensitive announcements

Announce a promotion or share a temporary discount code on your story or Instagram Live. These offers create a sense of urgency and may inspire people to act quickly.

Maria adds text to Lucky Shrub’s story to announce a 24-hour sale to urge viewers to act.