Discover ways to engage your customers with ads that click to WhatsApp.
Identify how WhatsApp and the WhatsApp Business app differ.
Recognise how to engage customers with ads that click to WhatsApp.
Rakesh and his family own Little Lemon, a local restaurant focused on family-style cooking. Recently, Little Lemon started offering catering services and Rakesh wants to find ways to increase awareness of their new service. Little Lemon currently has a strong customer base in the local area, but the catering business can serve customers beyond the neighbourhood and Rakesh wants to attract potential new customers.*
To help with broadening their reach, Rakesh begins to explore how ads that click to WhatsApp can help meet business goals and reach customers like Priti who live in other parts of the city and are looking for catering services.
*Disclaimer: Little Lemon is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.
As Rakesh begins his research, however, he discovers that WhatsApp offers two versions of the app to the public: WhatsApp and the WhatsApp Business app.
WhatsApp is designed to be a personal account for individuals to communicate with friends and family.
The WhatsApp Business app is designed for businesses to connect and communicate with customers. Here you can:
Until now, Rakesh has been using his personal WhatsApp account to connect with customers. However, in order to create ads that click to WhatsApp, Rakesh must download the WhatsApp Business app and create a business profile for Little Lemon where he can place information such as hours, a business description, a product catalogue and more.
Review the additional resources at the end of this lesson to learn how to get started with the WhatsApp Business app.
Let's see how Rakesh can use ads that click to WhatsApp to connect with new customers.
Rakesh can gain customer awareness on Facebook or Instagram by adding the send WhatsApp message action button to his ads. Customers can start a conversation with his business by clicking on the ad.
When Rakesh uses WhatsApp to communicate with his customers, he can personalise their experience by answering questions about his catering menu, delivery options and more.
Rakesh can make it easy for customers to place orders by sending short links to menu items from his catalogue and sharing steps to check out or submit payments directly from his WhatsApp Business account.
Rakesh can even follow up with customers in the same chat thread after they've placed an order. He can ensure that they are satisfied with the service, get their feedback, gain their loyalty, provide exclusive offers or show that he cares.
Businesses that offer customisable products or services can use ads that click to WhatsApp to connect with customers and provide a consultative buying experience. Let's take a look at some examples of the customer journey, and how Rakesh can leverage ads that click to WhatsApp to reach and connect with his customers at every stage.
Pre-purchase
When a customer clicks on the action button, they are taken into WhatsApp to start a conversation with Rakesh or his staff, and they can ask questions about his menu or catering services.
Purchase
When Rakesh starts a conversation with a customer who is considering his restaurant, he can use catalogue short links to share details about his dishes and send customers checkout links when they're ready to make a purchase.
Post-purchase
After working with a customer, Rakesh can send a follow-up WhatsApp message to thank them for their business and share additional promotions and recommendations.
When you add a send WhatsApp message action button to your ad, how can it help engage your new and existing customers?
Use ads that click to WhatsApp to start conversations with your customers.
Engage customers at every stage of the customer journey with ads that click to WhatsApp.
You must have a WhatsApp Business account to create ads that click to WhatsApp.
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