This episode is focused on helping you build your own brand before you help customers craft their brand messaging and AR content. Clear branding creates an identity that is sticky, desirable, and easily understood, and it lands you work. It also helps educate your clients.
Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum.
Follow and ask Lianne a question at @Itsliannebaron on Instagram.
You can also listen to the episode on Apple Podcasts, Google Podcasts and Spotify.
*Guest bios *
Marc and Ross Wakefield are co-founders of Wakefield Extended Realities (@wxr.studio on Instagram). Mark has been working in AR for nearly a decade and was one of the first initial 300 beta testers for Spark AR playing a significant role in mapping the platform's development and has spoken at multiple AR events around the world, including at Facebook F8. Ross has a background in retail and branded environment design before pursuing his career in AR. And he has seen his AR effects featured at Meta's Oculus Connect summit, as well as on the Ellen DeGeneres show.
Gabriela Barbosa works as brand marketing manager at the Vitulo & Co. (@vitulo.work on Instagram) with a background in building brands from scratch. She's responsible for creating the AR studio's brand identity and leading the marketing team.