All Activities

Use WhatsApp for a business

Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
- Path
- Duration 18m
- Rating 4.9
- Beginner
- Credential
Build an online business presence with Instagram

Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
- Path
- Duration 25m
- Rating 4.8
- Beginner
- Credential
Planning for your campaign audience

Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
- Path
- Duration 12m
- Rating 3.7
- Intermediate
- Credential
Stronger performance with Meta Conversions API

Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
- Path
- Rating 4.8
- Beginner
- Credential
WhatsApp Business Platform overview

Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
- Path
- Duration 30m
- Rating 4.8
- Advanced
Privacy and data protection across Meta technologies

Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
- Path
- Duration 10m
- Rating 4.8
- Beginner
- Credential
Exploring signals and data sources

Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
- Path
- Duration 25m
- Intermediate
- Credential
Get started with data-driven marketing

Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
- Path
- Duration 15m
- Rating 4.7
- Beginner
- Credential
Selecting campaign objectives

Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
- Path
- Duration 16m
- Rating 4.5
- Beginner
- Credential
Privacy controls and brand safety

Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
- Path
- Duration 14m
- Rating 4.9
- Intermediate
- Credential
Optimize your campaign with Meta Advantage+

This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
- Path
- Duration 25m
- Rating 4.8
- Beginner
- Credential
Understand the true value of your campaigns with Conversion Lift

Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
- Path
- Duration 30m
- Rating 4.9
- Intermediate
- Credential
Practice Test - Digital Marketing Associate - D
- Rating 4.7
Setting up a business portfolio

Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
- Path
- Duration 17m
- Rating 4.9
- Beginner
- Credential
Create templates and send messages with the WhatsApp Business Platform

Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
- Path
- Rating 4.9
- Advanced
- Credential
Live Webinar: Business Marketing Strategy
- Path
- Rating 3.7
Reach your business goals with Reels ads

Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
- Path
- Duration 18m
- Rating 4.8
- Beginner
- Credential
Optimize Meta Conversions API

Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
- Path
- Duration 23m
- Rating 4.8
- Intermediate
- Credential
Create ads that align to your business goals

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
- Path
- Duration 15m
- Rating 4.8
- Intermediate
- Credential
Practice Test - Business Messaging Strategy
- Rating 4.9
Enhancing your workflow with new AI creative tools and features

The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
- Path
- Rating 4.0
- Intermediate
- Credential
Practice Test - Digital Marketing Associate - B
- Rating 4.8
Getting started with Meta Ads Manager

Learn about the ad creation process and how to create reports in Meta Ads Manager.
- Path
- Duration 13m
- Rating 4.7
- Beginner
- Credential
Get started with Meta Ads Manager
- Path
- Rating 4.8