This lesson will show the benefits of a Facebook Page and how to build one for a business.
Meet Lucky Shrub, a business that specialises in garden design, creation, maintenance and landscaping.
Jamal, a marketing specialist, started working with Lucky Shrub recently and wants to establish an online presence for the business by creating a Facebook Page. He wants to enable customers to learn about Lucky Shrub's offerings and passion for plants, as well as help them connect with the business to ask questions. Let's take a look at how Jamal can set up a Page.
Disclaimer: Lucky Shrub is a fictitious business designed by Meta. Any similarities to content produced by real-life businesses aren't intentional.
A business can use a Facebook Page to connect with customers where they are already spending their time. Unlike a personal Facebook profile, where you share updates and information with your personal network, a Facebook Page serves as a source of information about your business and helps you build credibility with an audience. Here are some ways that a Facebook Page can help your business reach its goals:
Tell your business's story. Share your business's unique story and express ideas. Your business can connect with people over shared interests and build credibility.
Find people. Be discovered by people where they come to explore and share ideas that they care about. Share organic content and ads that reach people and inspire them to take action.
Build a community. Develop relationships and make connections with people. When you post consistently, you can have conversations with people and make sure that they think of your business first.
Before Jamal creates a Facebook Page, he should take a moment to get organised. Here's the key information that he'll need to have to create a Page.
Before getting started, set up a Facebook profile or use an existing one. Information from a personal profile will not appear on your Facebook Page and is considered separate on Facebook, unless the information is shared there.
Business name
Name a Page after your business or another term that people may search for.
Business category
Select the most relevant and specific category for your business. This will help customers to quickly understand what your business does.
Detailed description and contact information
Use the About section to share key information about your business with people and clearly identify what the business does. A Page should also provide up-to-date contact information.
Jamal has collected all of the information that he needs, and now he's ready to create a Page for Lucky Shrub. Let's take a closer look at the steps that he needs to take.
There are two experiences for Facebook Pages, depending on when a Page was created. Let's look at the differences between the classic Page and new Pages experience to understand the difference.
A classic Page enables businesses to share posts, stories, offers and events to connect with new and existing customers. With a classic Page, you can:
Assign roles for your Page to let other people help manage it.
Add an action button to help your customers contact you, make an appointment and more.
See Page Insights to learn about how your Page is performing.
Create and run paid ads.
The new Pages experience provides the same functionality as a classic Page, with a few new features. The new features include:
A redesigned Page layout that's cleaner and more intuitive for your customers, so they see your most important information first.
A dedicated Feed for your Page so you can curate a unique experience, follow people and other businesses, have conversations with them and join groups.
The ability to easily switch between your Page and your personal profile to better manage notifications, engage with people and update profile information.
Eventually, all Pages will transition to the new Pages experience, and classic Pages will no longer be available. This course focuses on the benefits and functionalities of the new Pages experience. Find more details about new features in the next lesson.
Once you have a profile picture, cover photo, contact information, business name and category ready to go, you can start to create your Facebook Page.
Go to facebook.com/pages/create.
Choose a name for your Page.
Select a category.
Fill in the required information.
Click Create Page.
You have now finished creating your Page. You can set up a Page in other ways as well, including in Meta Business Suite and on the Facebook mobile app.
Once you've clicked Create Page, you can add details such as business contact and location information. Consider adding an action button to stay connected with people interested in your products or services.
Add a profile picture and cover photo, then click Save.
In the bottom right of Facebook, tap the menu.
Tap Pages.
Tap Create, then tap Get started.
Follow the instructions.
Jamal has successfully created the Lucky Shrub Facebook Page and can now connect more with the Lucky Shrub community, answer questions about Lucky Shrub offerings and find new customers.
Here's what the Lucky Shrub Page looks like.
Now that Jamal has created a Page for Lucky Shrub, he wants to edit the profile picture that he originally chose. He can make edits to most content on the Page at any time, from the profile picture to the contact information.
Profile picture
A profile picture represents a business on Facebook. Jamal chooses to use a picture of the Lucky Shrub logo so that people can easily recognise it.
To add or edit a profile picture, click the existing profile picture or camera icon in the top left and select Update photo.
Cover photo
A cover photo represents a business on Facebook in a larger space. For Lucky Shrub, Jamal uses an image from the nursery's new seasonal inventory as a cover photo.
To add or edit a cover photo, select Edit cover photo on the existing cover photo.
Action button
An action button enables people who visit a Page to take an action, and there are a variety of options to choose from. For Lucky Shrub, Jamal sets an action button to book an appointment for garden and landscaping services.
About section
This section of a Facebook Page features important business details, such as contact information and shop opening hours.
Jamal tells people about the different design, landscaping and maintenance services that Lucky Shrub offers, and informs people about the nursery location.
In the next lesson, we'll learn more about the tools you can use to build community and find new customers with your Page.
Use a Facebook Page for your business to establish an online presence, build a community and find new customers.
Decide on a name, business category, profile picture and cover photo before you create a Page.
Edit a Page at any time to keep people updated.
Add an action button to help your customers contact you, make an appointment and more.
