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Learn new skills to build your brand or business

Optimize Meta Conversions API

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    Average rating: 4.6 9 reviews

Webinar learning objectives

This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and review key metrics in Meta Events Manager to identify opportunities for improvement. Designed for intermediate-level advertisers and developers who are setting up or have already implemented the Conversions API.

Verify that events are being received correctly and track the full customer journey with the Conversions API and Meta Pixel.

Improve event match quality with high-quality parameters and review key metrics in Events Manager.

Maintain performance with event deduplication and data freshness.

Choose an Upcoming Session

  • July 8 | NORAM | English

    Wednesday, Jul 8, 2026 at 1:00 PM to 2:30 PM EDT
    • Location: NORAM
    • Instructor: Martha Pena

  • Aug 3 | Noram | English

    Monday, Aug 3, 2026 at 12:00 PM to 1:30 PM EDT
    • Instructor: Diana Muzquiz