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Outline

Learn how to communicate the story and values of your business online.


What is a brand?

Learn what a brand is and understand why it's important to have a consistent brand for your business.

  • What a brand is and why it's important for your business

  • How to make your brand consistent:

    • Style
    • Communication
    • Behaviour


Create a brand for your business

Learn how to create a brand for your business.

  • Overview of how to build a brand framework:

    • Existence
    • Purpose
    • Identity
    • Connection
  • Existence: How to define your brand's creation story

  • Purpose: How to define your brand's purpose and what it does

  • Identity: How to define your brand's identity and choose branding that represents it

  • Connection: How to define your brand voice