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Learn new skills to build your brand or business

Grow your audience with Advantage+ app campaigns

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Webinar learning objectives

Meta Advantage+ app campaigns use AI to help you reach people who don't have your app yet. This session covers how to set them up in Meta Ads Manager, how to choose the performance goal that matches the new customers you want and how to tailor both the app store page and the app screen people arrive on. You'll explore ways to add creative variety within a single ad, including the generative AI options in Advantage+ creative, and learn to read your results through the learning phase, asset-level reporting and testing. This session is designed for advertisers of all business sizes and industries who promote an app on iOS or Android.

Set up an Advantage+ app campaign in Ads Manager, choosing the performance goal and destinations that match the new customers you want to acquire.

Apply recommendations that keep your Advantage+ settings on and add creative variety within a single ad using product media, format display options and Advantage+ creative.

Evaluate campaign effectiveness using the learning phase, asset-level breakdowns, A/B tests, creative tests and lift tests.

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