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Learn new skills to build your brand or business

Prove It, Then Scale It: Measuring Your Holiday Ad Performance

  • By Meta Blueprint
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Webinar learning objectives

This training teaches advertisers how to use Meta's experimentation tools (A/B tests and Conversion Lift tests) to measure and prove holiday campaign performance. By the end of this session, you'll have a clear plan for running your first (or next) incrementality experiment and using the results to make smarter budget and strategy decisions.

Choose an Upcoming Session

  • October 28 | EMEA | English

    Wednesday, Oct 28, 2026 at 8:00 AM to 9:00 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Lina Poka

  • Nov 26 | APAC | English

    Wednesday, Nov 25, 2026 at 11:00 PM to 12:30 AM EST
    • Location: APAC | Language: English
    • Instructor: Adam Sugihto