Navigate to your Instagram profile and tap edit profile. Choose a profile picture that represents your business and clearly communicates your brand. For example, a photo of your logo or product will help customers recognise you. Your profile picture will appear in the top left-hand corner of each post that you create.

Adriano decides to use Little Lemon’s logo as a profile picture so that current and potential customers can determine which account belongs to his restaurant.

With a business account, you can include a link to your business website, online shop or blog in your profile.

Little Lemon has a website with a full menu, opening hours and more information about the restaurant. Adriano adds a link to the website to his profile so customers can learn more about Little Lemon.

Use your bio to tell people about your business. Bios can’t exceed 150 characters, so keep it short and get people’s attention early. Your bio can include the following helpful information:

• What your business sells or does

• Business hours

• Language and emojis that reflect your business’s personality

For Little Lemon’s bio, Adriano includes the restaurant’s hours and information about takeaway and delivery to provide potential customers with what they need to know.

You can also select a category to describe your business. This helps people identify what your business does and will appear in your profile under the name of your business.

Since Little Lemon is a restaurant, Adriano selects restaurant as his business category.

Include your email address, phone number and location in contact options to help people reach you. You can also add an action button, such as order food, book now and reserve, to encourage people to do these things. 

Adriano adds a reserve action button to Little Lemon’s profile to encourage people to make reservations.